E-commerce Digital Marketer

Job Description

Job Type: Full-Time, Remote

Experience: 2+ years (E-Commerce / Digital Marketing)

Location: Remote (Pakistan)

Work Hours: 2:00 PM – 11:00 PM PKT Break 1-hour dinner break included 

About Us

Zikra Infotech LLC is a digital marketing agency that helps e-commerce and product-based brands grow online. We manage the full digital presence for our clients — their website, social media, email marketing, and paid campaigns — so they can sell more and build a stronger brand. Most of our clients operate in the US market, so comfort working with a US audience and US-aligned business hours is essential. We're looking for an experienced E-Commerce Digital Marketer to own the online marketing for brands that sell products and services. This is a hands-on, wide-ranging role: one week you might be optimizing a Shopify storefront, the next you're building an email flow, planning a month of social content, or writing website copy that converts. If you've grown online stores before and can point to real results, we want to talk to you.

What You'll Do

E-Commerce Store & Website Management

• Manage and optimize client online stores on Shopify and WooCommerce — product listings, collections, promotions, pricing, and merchandising (no design/development required, but you must understand how these platforms work end to end).

• Improve the customer journey and conversion rate across product and landing pages.

• Coordinate with designers and developers on store updates, launches, and fixes.

• Keep product information, catalogs, and storefront content accurate and up to date.

Social Media Marketing (US Market)

• Build and run organic social strategies across Instagram, Facebook, TikTok, LinkedIn, Twitter/X, and YouTube for a US audience.

• Plan and publish content calendars — posts, reels, stories — that drive engagement and sales, not just followers.

• Engage the community: respond to comments, messages, and reviews, and build brand loyalty.

• Use trends, hashtags, and analytics to grow reach and keep content relevant.

Email Marketing & Retention

• Plan, build, and manage email campaigns and automated flows (welcome, abandoned cart, post-purchase, win-back, promotions).

• Segment audiences and personalize messaging to improve open rates, click rates, and repeat purchases.

• Report on email performance and continuously test subject lines, content, and timing.

• Experience with platforms like Klaviyo, Mailchimp, or similar is expected.

Copywriting & Content

• Write clear, persuasive copy for websites, product pages, landing pages, emails, and ads.

• Adapt tone and messaging to each client's brand and their US customers.

• Optimize content for SEO and conversion.

Analytics & Reporting

• Track performance across store, social, and email using Google Analytics and platform insights.

• Turn data into clear, actionable recommendations and client-ready reports.

• Understand what's driving sales and what isn't — and adjust accordingly.

Collaboration

• Work closely with designers, video editors, and developers to execute campaigns.

• Manage multiple clients and priorities at once without dropping the ball.

• Communicate clearly and proactively with the team and clients. 

Qualifications & Skills

• 2+ years of hands-on experience marketing e-commerce or product/service brands, with a proven track record you can show.

• Solid working knowledge of Shopify and WooCommerce (how the platforms operate, not necessarily building them).

• Strong experience running organic social media for e-commerce brands.

• Proven email marketing experience — campaigns, automation, and segmentation.

• Excellent copywriting skills for web, email, and social.

• Comfortable marketing to a US audience and working US-aligned hours.

• Familiarity with SEO and analytics / reporting tools.

• Excellent English communication skills — written and verbal.

• Strong planning, organization, and time management across multiple clients.

Bonus Skills (Preferred, Not Required)

• Experience running paid ads (Meta Ads, Google Ads, TikTok Ads) and managing ad budgets.

• Experience with CRM / marketing automation (e.g., Klaviyo, GoHighLevel).

• Knowledge of conversion rate optimization (CRO) and A/B testing.

• Familiarity with marketplaces like Amazon or Walmart.

• Content repurposing across multiple platforms. • Basic video / reels editing sense.

What We Offer

Remote Work: Work from anywhere with a consistent schedule.

Competitive Salary: Based on experience and performance.

Career Growth: Own client accounts and grow with the agency.

Impact-Driven Role: Directly shape how our clients' brands sell and grow.

Training & Development: Access to modern e-commerce and marketing tools.

Collaborative Team: Work with a creative, forward-thinking team.